Independent advisory / London, United Kingdom

Igniting growth with agile, AI-powered marketing and GTM for enterprise software companies

Discuss your growth plan See the results

Proven methods, sharp decisions, and the support you need to move forward to get real, tangible results.

I advise founders, senior leaders and investors on where the next phase of growth comes from, then help build the go-to-market model and marketing engine that delivers it.

Abstract blue light trails flowing across a dark surface
50+founders and leaders advised
20+years in growth and marketing
4continents serving clients

Organisations advised or served

AtlassianGoogle CloudMicrosoftZendeskAnaplanAiven

About

Deliberately independent. Senior attention without layers, hand-offs or theatre.

Clear decisions. Proven methods. Direct accountability.

Over two decades, I have helped B2B technology firms—from Series A businesses to global leaders—turn commercial ambition into plans that stand up in the real world.

My approach combines strategic judgement with hands-on delivery. We understand the commercial mechanics first, agree what success means in numbers, then build the operating rhythm that keeps the plan honest.

What we do

Four services. One growth engine.

01

Growth consulting & interim management

We step in as CMO, Fractional Marketing Director or Interim Manager to bridge critical leadership gaps and accelerate your business goals. From high-level strategy to hands-on execution, we unite teams, navigate fast-moving markets and turn complex technology into high-impact go-to-market engines.

Format
Live or via Zoom
Duration
Scope-led engagement
Best for
Startups and scaleups

Partner with us to:

  • Bridge leadership gapsInject immediate executive expertise exactly when you need to maintain momentum and accelerate growth.
  • Gain enterprise-grade strategyDe-risk high-stakes decisions and understand their long-term strategic implications.
  • Unite cross-functional teamsAlign marketing, sales, product and customer success around shared objectives.
  • Validate growth roadmapsStress-test strategies and hiring plans, diagnose pipeline blockers and prioritise the highest-leverage fixes.
02

Pipeline acceleration for B2B enterprise technology firms — ABM

We help enterprise SaaS companies build and run AI-powered ABM programmes—from target-account selection and personalised outreach to sales and marketing alignment. Data-led planning keeps budget focused on the highest-value accounts and measurable pipeline contribution.

Format
Online and live
Duration
3–12 months
Best for
Enterprise marketing teams

Partner with us to:

  • Scale demand and pipelineDeploy efficient demand generation and sales acceleration to win, grow and retain key accounts.
  • Select accounts with precisionUse intent signals, firmographics and predictive scoring to guide targeting decisions.
  • Personalise outreach at scaleTailor messaging, content and sequences to each account’s buying committee.
  • Align sales and marketingCreate shared targets, lead routing, qualification criteria and reporting cadences, then optimise against ROI.
03

Building AI-powered demand generation engines

Most firms use AI purely for efficiency, saving time but stripping the soul and distinctiveness out of their brand. We build integrated demand engines that make teams more efficient while reinvesting the gains in strategic thinking, customer empathy, community and bold creative work.

Format
Embedded in your team
Duration
3–12 months
Best for
Series B to mature B2B tech

Partner with us to:

  • Audit and optimiseEvaluate current marketing performance and create a clear roadmap for improvement.
  • Build continuous demand cyclesConnect content, outreach and data in self-reinforcing programmes without scaling headcount.
  • Deploy AI content and AEOCreate quality content pipelines and establish authority in AI-powered search results.
  • Prioritise growth opportunitiesAutomate outreach, use predictive lead scoring, strengthen product marketing and scale partner channels.
04

Category, positioning & thought leadership

We help complex B2B technology companies define their category, sharpen positioning and build the narratives and board-level content engine that establish them as the thought leader in a new or existing market.

Format
Hybrid delivery
Duration
3–12 months
Best for
Scaling startups and scaleups

Partner with us to:

  • Define or redefine your categoryBuild the strategic framework that makes your company the obvious choice.
  • Sharpen market differentiationCreate clear value propositions that resonate with buyers, analysts and investors.
  • Build compelling narrativesMake complex technology understandable and memorable across pitches, websites and sales conversations.
  • Create a thought-leadership engineBuild a sustainable executive content system and align every customer-facing team around one story.

Selected work

Results that can be measured.

Orange and pink flowing light lines across a dark navy background

CRM challenger · B2B software

87% ARR increase for Zendesk in EMEA

Driving Zendesk’s growth from $700M to $1.3B through region-specific EMEA campaigns, contributing 29% of global revenue.

Read case study

Digital intelligence firm · B2B software

Driving growth in EMEA

An integrated, customer-centric marketing strategy built to restart regional growth.

Read case study

Payments provider · Financial technology

Marketing planning for a fast-growing payments provider

A new global marketing plan focused on enterprise growth, efficiency and stronger return on investment.

Read case study

Client perspective

“Your proactiveness and strategic thinking are a real asset. I can substantially feel the impact you make every day.”
Thomas Soehn

Thomas Soehn

Partner Manager, Atlassian

How it works

Simple steps. No extra layers.

01

Free 30-minute call

A direct conversation about the commercial challenge, context and ambition.

02

Focused diagnostic

We identify the decisions, constraints and evidence that matter most.

03

A clear programme

You get a practical scope, operating rhythm and measures of success.

Blog

Notes on growth, markets and execution.

Ideas for leaders building the next phase of an enterprise software business.

Growth insights

The Future of SaaS: Navigating the Shift to Systems of Context

A practical framework for turning a board-level target into decisions teams can actually execute.

The strongest plans make trade-offs visible. They connect revenue ambition to market choices, capability, investment and an honest operating cadence.

Read article

Capture Growth and Value with AI

Moving from Ambition to Execution in AI Marketing Transformation

Where automation creates leverage—and where it simply accelerates noise.

Before adding tools, establish the audience, proposition and commercial signal you need. Then use AI to improve speed without surrendering judgement.

Read article

Contact

Let’s make the next stage of growth achievable.

Tell me where growth feels stuck and what you need to achieve. I’ll come back to you directly.

  • 30-minute discovery call
Preferred contact method
Or schedule a call